PR Spin- Addressing the elephant in the room

"Living in a society in which nearly every moment of human attention is exposed to the game plan of spin doctors, image managers, pitchmen, communications, consultants, public information officers and public relations specialists" (Meloney, p.16). 


As stated in my presentation:
"Public Relations is based on relationships and and media management" (Tanner & Richardson, 2013).

PR Spin is based on using the using the relationships to persuade journalists and the media to accept or believe the message they are trying to get across.

The Australian Center for independent Journalism at the University of technology In Sydney with online publication Crikey worked on more than 2,000 articles from 10 newspapers (ABC, 2010).

They found 55% of stories were triggered by public relations firms (ABC, 2010).

I found this and it would have been a great example for my presentation!


That's a lot of PR driven news being released in newspapers.

Example: Supermarkets 





Sources:
'Research finds PR spinning most newspaper stories', ABC News, Australia, 16 March 2010, viewed on 11 October 2013. url < http://www.abc.net.au/news/2010-03-16/research-finds-pr-spinning-most-newspaper-stories/366356 >
Tanner, S & Richardson, N (eds) 2013, Journalism Research And Investigation In A Digital World, Oxford University Press, Oxford.